Digital Advertising the New Phase of Marketing

Eight out of ten smartphone users the world over first searches online to address their immediate needs. As marketers, we have an incredible opportunity to use digital marketing, to put our brand in front of these customers when they are searching for our products and services. The best way to ensure that your business and brand is seen first by customers
is using digital advertising. Digital advertising as we already know is the use of the internet to communicate our products and services to people.

Millions of these searches occur each day using search engines. Every time your brand is not there when your customer is searching for products and services, a competitor takes your spot. For this ground alone, it is time to get involved in online advertising.

How Digital Advertising puts you Ahead of the Customers

Digital Advertising can help you to target your potential and existing customers in the following ways talked below:

•       Build brand awareness using social media’s digital ads, by producing an engaging advertising campaign that consumers want to partake with their acquaintances.
•         Google Search and shopping ads to attract and convert new customers when they are doing their research and when they are ready to purchase.
•        Stay top of the game by using Facebook Remarketing to remind users who have purchased from you.
•    Protect your brand by advertising on your branded keywords, ensuring that anyone who is searching for you in Google finds you and not a competitor.

Why I think Digital Advertising Strategy is Indispensable

Like all business activity, there is a limited amount of time and resources to execute a digital advertising campaign. Thus, having a strategy in place will ensure that you reach the right customer, at the right time, with the right message.

The following elements can act upon your digital ad strategy:

• Brand positioning
• Campaign goals
• Target audience
• Available budget and resources

The Digital Advertising Process at Fyne Market

Fyne Market understands how hard it is to find, reach and convert new customers with the intense competition in most industries. Our Digital Advertising experts will assist you to make a successful campaign that:

• Is based on your business goals. We base the goals along the target actions for your website when the campaign should play and the budget you have available.

• Pinpoints your target audience. We narrow your audience just who you want to target and where they live. We help you to understand why they need your product and what your customers are thinking.

• Delivers engaging copy. This includes a combination of your unique selling points, analysis of competitor messaging and implementation of best practice methods to gain the most clicks on the ad.

• Points to the correct landing page. We will work with you to send customers to the most relevant page related to their search query. Or we can help you with getting a higher performing page.

• Is Monitored and Optimized. Hiring an expert to manage your pay per click campaigns means they are always optimized. Data is then mined for insights and opportunities for what to do next.

Digital Advertising Services at Fyne Market

Fyne Market can help you to decide which channel to use for advertising, your optimal ad spend, as well as develop, track and optimize your campaign.

If you are looking for advice, training or full implementation and management, Fyne Market have a digital advertising solution for your needs.

Contact us at fynemarket@gmail.com