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How the new 4Ps of digital will transform your marketing

The new 4Ps of digital Process, People, Platform, and Performance offer new ways to meet consumers’ needs and customize messaging for audiences that expect personalization. Digital Marketing The “4Ps”- Price, Product, Promotion, and Place — have been the cornerstone of a successful marketing strategy for over 50 years. And for good reason. Focusing on price, product, promotion, and place still makes perfect sense, even

Smart Tips for Small Business Success

A favourite line for politicians is “ Small business is the backbone of the Nigeria Economy ” Is it true? If so, why and how? The value of ordinary  people  in small business, in general, cannot be overemphasized Small Businesses outnumber large companies by a wide margin in Nigeria and employ a lot more people. While they are the driver of innovation and

How to Find Really Good Salespeople

They are crucial for good business, but finding them is always a challenge.  In order to scale up quickly, a company needs to build a great sales team. The trick is to hire really good salespeople. But this is hard to do because salespeople are often really good at selling themselves

After Early Scare, Serena Williams Cruises To US Open Semifinals With Her Biggest Win Of The Season

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A match that looked to be in question for Serena Williams early on turned into yet another dominating performance by the six-time US Open champion on Tuesday night. Williams, looking to tie Margaret Court’s record 24 Grand Slam victories and win her first title as a mom at this US Open, defeated the Czech Republic’s Karolina Pliskova 6-4, 6-3 to advance to the semifinals in Flushing, New York. It was Williams’ first win over a top-10 opponent since returning from maternity leave, and the highest seed remaining in the tournament

TOP TIPS ON HOW TO BECOME A SUCCESSFUL ONLINE RETAILER OF CLOTHES

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About 1.66 billion people purchase goods online globally in 2017, and the global e-retail sales were around USD 2.3 trillion. These statistics are enough to convince anyone that online retailing is one of the most lucrative

These Scenarios show Your Business Needs a CRM

Most organizations believe that customer service is integral to their success. But while they understand the importance of customer service, they find keeping up with customer needs more difficult than wrestling a giant. The main reason for this is the reliance on rudimentary tracking mechanisms like pen

13 Free Ways to Advertise your Business

You don't necessarily have to break the bank on advertising. These are free, effective methods for getting the word out about your business.  Promoting your business to your customers requires an aggressive budget unless, of course, you look to free platforms to gain some exposure. Many sites such as Facebook, Instagram and Twitter offer your company the ability to promote