13 Free Ways to Advertise your Business

You don't necessarily have to break the bank on advertising. These are free, effective methods for getting the word out about your business. Promoting your business to your customers requires an aggressive budget unless, of course, you look to free platforms to gain some exposure. Many sites such as Facebook, Instagram and Twitter offer your company the ability to promote
its products and services without spending a fortune. This inexpensive visibility can get your business in front of the right customers, allowing you to take advantage of the power that these platforms can offer.

To find out what works, Fyne Market did an extensive research on the subject and therefore presents to you 13 ways of advertising your business for free. 

1       A multichannel approach

Use multiple online platforms to make the most of free advertising alternatives. Facebook, Twitter and LinkedIn are perfect for social networking. Tumblr is great if you want to spread awareness about your brand via microblogging. Videos are all the rage now, and you may share them via YouTube, Vimeo and even Facebook Live. Instagram and Snapchat are best suited to connect with a young audience.

Facebook Live

Use Facebook Live to advertise your business completely for free while creating loyal, devoted fans. Make it into a weekly show where you broadcast live at the same time and day every week. Give your show a name. Encourage people to ask questions that you answer live. Have your watchers share the video. You'll quickly build a referral-based business from the people who watch your show.

Instagram

I truly believe that Instagram is the best way to get free advertisement. Instagram has allowed businesses to maximize their reach with their native audience insights, as well as built-in features such as hashtags, shoppable tags and linked stories. It has transformed into a platform for images, videos and live content, giving your business endless possibilities to create engaging messages.

Twitter

This one will require a bit of ingenuity since it helps to be able to say something funny and succinct. However, using your business's Twitter account to make posts around trending hashtags is an easy and free way to expose your brand to a large group of prospective followers or customers. It's minimal effort for an impressive amount of potential returns.

Help A Reporter Out

Being seen on social media or talking about yourself on a live video is cool, but there is nothing better than free press! It not only gives your brand credibility but free traffic to your website.

Answering questions on Quora

Though it does take time to build out your audience, you will be able to provide urgent and immediate value to people who have questions that only you can answer. If you plan it carefully, it could also create some SEO value for you or help you when creating your products. The closer you are to your customers' questions, the better you will be able to modify your product in the right direction.

Podcasts

Open yourself up to be a featured guest on other people's podcasts. This will position you as knowledgeable and can even elevate you as an industry leader. The vast majority of entrepreneurs I know listen to podcasts on a regular basis, and this can open up your business to opportunities for little to no marketing dollars spent.

Q&A platforms

I used to be a huge fan of the LinkedIn Q&A platform until they took it off their site. Now my focus has been Yahoo Answers, Quora and Facebook questions. I try to be the first person to answer questions in my domain. At the end of every answer, I specifically state who I am and have my website so I can drive traffic to it. This is free branding at your fingertips. And it helps you become a better expert as well.

Public speaking

In the case of business-to-business advertising, it's very hard to get in front of targeted decision-makers. However, if you can land a public speaking gig, you have their attention for about 30 minutes. The key is to deliver so much value that the 'free advertising' becomes a side effect of your great and memorable talk. Public speaking has worked very well for me to add new clients.

Partnerships with influencers

There are a lot of influencers out there whose entire business model is centred on sharing content from others. Partner with influencers who have blogs and email lists. Provide them with relevant content that will help their audience. This will not only provide free branding, but many times result in you receiving a backlink to your website, which could help boost your search engine rankings.

Networking

I think networking is definitely the best way to gain free advertising. It will not only help you get free advertising, but also create more connections for you and your business, and you will get to meet great people. I think high-quality networking is the best way to get more exposure, not only speaking in terms of media outlets but also word of mouth and social media.

Content

"Our company has gained invaluable free advertising by showcasing our stories and knowledge on both our own blog and by guest writing for several other publications, who then link back to us. We don't restrict writing to our industry, but instead tackle relevant information for a multitude of users, from business education to social media marketing, politics and more.

Thought leadership content

I find the best advertising is the publication of thought leadership articles across key media channels and platforms. It requires careful research and thoughtful writing, which does take considerable time, but it gets me in front of my audience and illustrates how my company can help them. They see the advice and tips in the articles and know that my company can be a trustworthy resource for their needs.