The Essentials of Social Media Marketing

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In an age where about 97 per cent of businesses use and rely on Social Media to attract new customers to their business, it is surprising that about 85 per cent of business owners are still ignorant of what social media tools to use to drive increased sales and profits. 63 per cent of consumers who search for businesses online feel more secure when they encounter an established brand with a strong presence on social media.

This means that if you don't have a strong presence on social media, but your competitor does, your target audience is going to choose them over you every day of the week. if you are serious about growing your business its time to take advantage of this powerful tool

WHY SOCIAL MEDIA MARKETING STRATEGY IS ESSENTIAL

Your business social media marketing strategy is essential because not only does it hold tremendous potential to increase sales for your business, but having a presence on social media is also becoming mandatory if you want to be taken seriously.

Social media marketing helps to validate your brand’s existence; it is an essential marketing channel and a tool that needs to be utilised effectively to reach consumers. The longer you wait to create and implement a strategic social media marketing plan the more your business could lose.

Your social media marketing strategy will drive more traffic to your website and create more engagement with your audience because it enhances:

·         Branding

·         Customer Loyalty

·         Conversion

·         Humanization

·         Customer insights

·         Customer service

·         Inbound Traffic

What channels should I use in my business?

·         Facebook

·         Instagram

·         Twitter

THE BENEFITS OF SOCIAL MEDIA MARKETING

The benefits of social media marketing are far-reaching and long-lasting.

1.      Using social media marketing will allow you to increase brand awareness, by being ahead of your target audience in the exact place they like to hang out.

2.      Social media marketing also allows your business to gain more exposure and generate traffic, leads and sales. By understanding and using demographics (gathered from customer research), you can reach your desired audience more effectively and drive new traffic to your website and new sales for your business.

3.      Social media marketing also has the amazing ability to reduce your overall marketing costs.

4.      Improve overall search ranking, making it easier for customers to find you

5.      Develop and following of loyal fans that will become willing brand ambassadors for your business

6.      Grow your customer base

SOCIAL MEDIA MARKETING SERVICES AT FYNE MARKET

Talk to Fyne Market today about how we can help you develop, track, optimize, run or maintain your social media marketing strategy.

Whether you are looking for help with Facebook, Instagram, LinkedIn, Twitter, Snapchat, Google+ Fyne Market have a Social Media Marketing Package to suit your business, budget and needs.