How the new 4Ps of digital will transform your marketing
The new 4Ps of digital Process, People, Platform, and Performance offer new ways to meet consumers’ needs and customize messaging for audiences that expect personalization. Digital Marketing The “4Ps”- Price, Product, Promotion, and Place — have been the cornerstone of a successful marketing strategy for over 50 years. And for good reason. Focusing on price, product, promotion, and place still makes perfect sense, even